Finnovest's innovative platform empowers brokerage firms to proactively engage with their investor-clients through hyper-personalized offerings in real time. This transformative approach significantly enhances the value brokers provide. Real-time added value fosters trust, leading to client loyalty and positioning brokerage firms beyond price competition. By enabling proactive engagement, Finnovest shifts the paradigm from traditional passive trading facilitation to dynamic, value-driven client relationships within the brokerage industry. Finnovest creates a win-win solution where brokerage firms can select the optimal products to market to clients, while the mass affluent enjoy unprecedented proactive service